Local Hero & All-Inclusive Package

Local Hero is a concept to strengthen the “small” shops in the mall and help them sell products – with cockpitOS and the content editorial team of the center.

Idea

Instead of each tenant (shop) managing their promotions individually across many channels, the All-Inclusive Package offers a seamless process: create once (e.g., a reserve & collect campaign), and the system or editorial team ensures that the product or promotion is visible across all relevant touchpoints – including evaluation at the end for the tenant.

Process from the Tenant's (Shop) Perspective

1. Product is added to the Social Shop (Reserve & Collect / product catalog).
2. Promotion on the website – as news, offer, etc., curated by the editorial team.
3. Hot Pick – appears in the kiosk and in the NOW! app (curated recommendation).
4. Video or interactive campaign in DOOH mode is also created (screens in the center).

= All-Inclusive Package: Create once, serve all channels.

At the end, the tenant receives an evaluation of the entire campaign (reservations, pickups, payments, reach – depending on available data).

Funnel Overview

Level	What Happens
Product	Tenant or editorial team adds product/campaign (e.g., reserve campaign).
Social Shop	Product appears in the Reserve & Collect catalog; guests can reserve.
Website	Editorial promotes as news, offer, etc., on the center's website.
Hot Pick	Curated recommendation in kiosk and in the NOW! app.
DOOH	Video or interactive campaign on screens (playlist or Local Hero).
Tenant Evaluation	Report: Reservations, pickups, payments, possibly clicks/reach.

Where to Configure?

• Create Reserve Campaign: Dashboard → Digital Experience → Reserve Campaigns (see Reserve & Collect).
• Hot Picks: Dashboard → Content → Hot Picks.
• DOOH (Playlists, Local Hero): Dashboard → Digital Experience → DOOH (see DOOH mode in Kiosk).
• Tenant Evaluation: Center Manager (Tenant area) – Campaign report with key figures (reservations, pickups, payments).

Tenant Evaluation (Campaign Report)

At the end of a campaign, the tenant can receive an evaluation, e.g., in the Center Manager under “My Campaigns” or as an export (PDF/CSV). Possible key figures:

• Total Reservations – how many reservations were made
• Picked Up / Paid – successfully completed
• Expired / Canceled – not redeemed
• Capacity Utilization – utilization of product allocations
• Hot Pick Clicks / Views – if the campaign was marked as a Hot Pick
• DOOH Impressions – if provided by the player

Thus, the circle is closed: from product onboarding through all channels to the evaluation for the tenant.

See Also

• Reserve & Collect – product reservation and pickup code
• DOOH Mode in Kiosk – playlists, Local Hero, idle slot
• Kiosk, Companion & NOW! App – terms and usage