Website Analytics & AI Insights

A menu item in the sidebar: Analytics & Insights → Website & Insights
Path: /dashboard/analytics

The previous second link “Website Analytics” (/dashboard/analytics/dashboard) automatically redirects here.

Select Center

At the top: Center Filter (as in other cockpit lists) – all KPIs and insights relate to this center.

Time Period

In the header: 24h, 7 days, or 30 days – applies to the website tab and AI insights.

Tabs

Tab	Content
Website	KPIs, visitor trend, top pages, referrers, devices (Umami)
AI Insights	Recommendations + Message formulation for client conversation (clientMessage, copyable)

Conversation with the Client (Website Tab)

At the top of the Website tab, the box “Conversation with the Client” appears: 2 AI key points in client language (focus stakeholder). The button “All AI Insights” opens the full tab including quick filter “Summarize for Client”.

AI Insights – Prerequisites

1. Center: Analytics active, Umami Website ID (Analytics tab)
2. Server: UMAMI_PASSWORD and OPENAI_API_KEY
3. Sufficient traffic/events in the selected time period

API: GET /api/analytics/insights?centerId=…&timeframe=day|week|month

Without configuration: “Not available” or message with CTA Set up Umami – no demo charts, no chatbot, no export button.

Quality Checklist (Website Tab)

Priority	Topic	Status
P0	Pages/Devices only real Umami data or “Not available” + Setup CTA	✅
P0	Comparison % without division-by-zero (formatPercentChange)	✅
P1	Umami Metrics: URL, Referrer, Device (getUmamiMetrics)	✅
P2	No more Center List; one trend chart; comparison text by time period	✅
P3	/api/analytics: centerId required, day = 24h, trends not random	✅
P4	CSV export; AI quick questions instead of demo chatbot	✅

Additionally Implemented

• Cockpit Additional Metrics: Peak time, strongest day, returning %, feedback (from /api/analytics)
• Auto-Refresh: optional every 60 seconds (only visible tab)
• Tab Channels: Website / Signage / Companion without fake numbers
• Footfall: Live adapter prepared (integration.ts, zone types, Env, documentation)

Other Analytics Menu Items

• SEO & AI Visibility – GEO/SEO Overview
• Visitor Flows – Footfall (prepared)
• Reviews – Feedback Analytics

Developer

• Website Data: /api/analytics/website-stats
• AI: apps/dashboard/src/lib/analytics-insights.ts
• UI: website-analytics-view.tsx, analytics-insights-panel.tsx

See Analytics Integration (Developer).