Social Media — Introduction (Outstand in the Background)

For whom: Editorial and Center Marketing — without needing to log into Outstand.

Outstand is the technical service that delivers posts on Facebook, Instagram, etc. You work in the Cockpit under Social Cockpit.

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What / Why / Who / Where

What	Link channels, write post, submit for approval, publish after OK.
Why	Same approval logic as the website — nothing goes live unverified.
Who	Editorial creates · Center Manager / Marketing approves (or approval link without login).
Where	Sidebar Social Cockpit — Overview, Channels, Create Post, Approvals

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Checklist (in order)

• 1. Select Center (top of the dashboard)
• 2. Link channels — Social Cockpit → Link Channels or Center → Tab Social Media · Assign Outstand profiles (often IT the first time)
• 3. Create Post — Social Cockpit → Create Post · Select text, image, center, channels
• 4. Submit for Approval — Button Submit for Approval (do not publish live yourself if you do not have an approval role)
• 5. Check Approval — Social Cockpit → Approvals (/dashboard/social/approvals) — four areas: For Approval, Revision, Drafts, Live & Scheduled
• 6. After Going Live — optional Reporting and Engage (comments) — metrics may be slightly delayed → Refresh

Website approvals are managed elsewhere

News/Events/Offers: Workflow & Approvals (Mall Cockpit / Editorial Flow) — not the social approval page.

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How to Test

1. Save a test post as a Draft — does it appear under approvals → Drafts?
2. Test post For Approval — can the approver see it under For Approval?
3. After approval: Is the post under Live & Scheduled · Channel badges visible?

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More Detail & Operations

• Social Media Approval (complete)
• Navigation Social Cockpit
• Back: Start here

Operations (IT): Outstand Keys, Webhook, daily metric sync — only operations, not editorial.