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Getting Started

Registration and Dashboard

After logging in, you will be taken to the Main Dashboard. Here you can see:

  • Overview cards with important key figures
  • Quick access to frequently used functions
  • Current activities and notifications
  • AI recommendations for content optimizations

Understanding Navigation

The sidebar is your main navigation tool:

Content - Manage all contents

  • Centers: Shopping Center basic data
  • Shops: Stores and tenants
  • Events: Events
  • News: News and articles
  • Offers: Deals and promotions
  • Hot Picks: Recommendations
  • Services: Services
  • Jobs: Job postings

Marketing - Campaigns and Promotions

  • Campaigns: Marketing campaigns
  • Calendar: Marketing calendar

Analytics - Evaluations and Statistics

  • Reports: Detailed reports
  • Insights: AI-powered insights

User Interface

Consistent Elements:

  • Search bar in the top right for quick finding
  • Filters and sorting in lists
  • Action buttons always in the top right
  • Breadcrumb navigation shows current path
  • Status badges indicate publication status

Keyboard Shortcuts

Navigation:

  • Ctrl + / - Open search
  • Ctrl + N - Create new content
  • Ctrl + S - Save
  • Ctrl + P - Show preview
  • Esc - Close dialog

Content Editing:

  • Ctrl + B - Bold
  • Ctrl + I - Italic
  • Ctrl + K - Insert link
  • Ctrl + Z - Undo
  • Ctrl + Y - Redo

Your First Shopping Center

Step 1: Create Center

  1. Navigate to Content > Centers
  2. Click on New Center
  3. Fill in the basic data:
    • Name of the shopping center
    • Address and contact details
    • Description
    • Upload logo

Step 2: Configure Opening Hours

{
"monday": "10:00-20:00",
"tuesday": "10:00-20:00",
"wednesday": "10:00-20:00",
"thursday": "10:00-20:00",
"friday": "10:00-21:00",
"saturday": "10:00-21:00",
"sunday": "closed"
}

Step 3: Save and Publish

  • Set status to Active
  • Click Save
  • Automatic synchronization with all channels

Your First Shop

Step 1: Add Shop

  1. Navigate to Content > Shops
  2. Click on New Shop
  3. Select the previously created center

Step 2: Enter Shop Details

  • Name: e.g. "Café Central"
  • Category: Gastronomy
  • Location: Ground floor, main entrance
  • Description: Short, engaging description
  • Contact details: Phone, website (optional)

Step 3: Upload Images

  • Logo: 300x300px (1:1)
  • Shop Photo: 1200x675px (16:9)
  • Gallery: Additional images (optional)

Your First Event

Step 1: Create Event

  1. Navigate to Content > Events
  2. Click on New Event

Step 2: Event Details

  • Title: "Opening Ceremony Café Central"
  • Description: Detailed description with added value
  • Date: Precise start and end dates
  • Time: Provide exact times
  • Location: Select center and specific shop

Step 3: Event Image

  • Format: 16:9 (recommended: 1200x675px)
  • Quality: High quality and engaging
  • Rights: Only royalty-free or own images

Step 4: Publish

  • Set status to Active
  • Automatic display on:
    • Website
    • Digital signage
    • Mobile app
    • Social media (optional)

Quality Control

Content Checklist Before Publication:

  • Checked spelling and grammar
  • Image legally unobjectionable
  • Mobile presentation tested
  • Links functional
  • Metadata complete
  • Categorization correct
  • Publication date set

Avoiding Common Beginner Mistakes

Common Mistakes

  • Images too large (over 2 MB)
  • Incomplete contact details
  • Missing alt texts for images
  • Titles too long (over 60 characters)
  • Forgotten categorization

Best Practices

  • Optimize images before upload
  • Fill in all required fields
  • Use descriptive alt texts
  • Concise, meaningful titles
  • Use logical categories

Next Steps

Now that you know the basics, you can:

  1. Add more shops
  2. Write news articles
  3. Create offers
  4. Curate hot picks

Help and Support

If you have issues:

  1. Check the Help & Support section on this page
  2. Contact support
  3. Use the built-in help (F1)

Contact:

  • Technical (cockpitOS): Saad Badr, Technical Lead · technik@schickma.de
  • Phone: +49 201 857 927 24 (Mon-Fri 8 AM-6 PM)
  • Emergency: +49 (0) 123 456-999 (24/7)

Nutzungsstatistik: Seitenaufrufe werden anonymisiert erfasst. Im Umami-Dashboard nach diesem Pfad filtern: /en/content-creator-handbuch/erste-schritte